The company was constituted on the thirtieth of November, 2000, and has operated continuously from its office at Rua da Grécia, 165, Edifício Serra da Raiz, sala 504, in the Comércio district of Salvador, ever since. Our primary economic activity is management consulting (CNAE 70.20-4-00); alongside it we hold two secondary activities — educational support services and professional/managerial training — that describe the natural extensions of a marketing and events practice run by the same team.
The registered fantasia name MASO is the short form under which the firm is known in Salvador; the trade name "Maso Consulting" is the English rendering used on this website — the fantasia plus a descriptor of the primary activity. Both refer to the same legal entity: MASO CONSULTORIA DE MARKETING E EVENTOS LTDA.
Everything published on this website is delivered directly by the firm, working from its Salvador office and — for event mandates — on assignment at the client's own venue. We do not resell third-party services, we are not part of a franchise network, we do not operate under any white-label or affiliate agreement, and we do not act as a lead broker. Every mandate is signed by the company under its own CNPJ.
Our client base is composed of Brazilian mid-sized companies, cultural institutions and public-sector clients that need a small, senior team to think through a marketing decision, run a substantial event, or train an internal cohort — usually all three, over time.
Each area corresponds to an economic activity registered with Receita Federal. Work is executed directly by our own team — no subcontracting, no franchise, no white-label arrangement.
Diagnostic and advisory work on positioning, brand architecture, communications planning and go-to-market decisions for mid-sized Brazilian companies and cultural institutions. Deliverables are always written, always signed, and always delivered by the firm's own consultants.
End-to-end production of corporate and cultural events — from a fifty-guest institutional dinner in Pelourinho to a multi-day industry convention at a Salvador conference venue. The event production practice is embedded in the firm's corporate purpose ("Marketing e Eventos") and has been part of it since day one.
Structured training programmes for professionals, and educational support services for institutions running their own training operations. Delivered from the Salvador office or on the client's premises, in Portuguese, by our own team.
The pattern has not changed since our first engagement in 2000. Every project begins the same way, moves through the same checkpoints, and ends with the same closing note.
An unhurried meeting — in person in Salvador when possible, by video when not — so the client can describe the situation in their own words and we can decide honestly whether we're right for it.
A short written document setting out the scope, deliverables, timeline, team and fee. Nothing begins until the client signs it — and once signed, nothing changes without a formal amendment.
Weekly working sessions with the client team, a shared document workspace, and written interim notes at agreed intervals. For events, on-site rehearsals and dry-runs precede every delivery day.
A written closing memo summarising decisions taken, open items and post-delivery contacts. For events, the debrief document travels with the client into next year's edition.
This English-language website is published at the domain masoconsulting.online under the trade name Maso Consulting. The trade name combines the registered fantasia MASO — the short form under which the firm is known in Salvador and which is disclosed to Receita Federal in the CNPJ record — with the English descriptor "Consulting" that reflects the firm's primary activity.
The domain, its content, the trade name "Maso Consulting" and every asset published under it are wholly owned and operated by MASO CONSULTORIA DE MARKETING E EVENTOS LTDA (CNPJ 04.177.021/0001-38). There is no separate legal entity behind this website, no franchise arrangement, no licensing agreement with any third party and no white-label or reseller structure. All correspondence received through this website is answered directly by members of the firm.
The masoconsulting.online domain was registered as part of the firm's ongoing communications programme. WHOIS records are held under a privacy proxy in line with common practice; the legal owner of the domain and of every asset published under it is the firm disclosed on this page.
"The proposal arrived on a Tuesday and the event ran, exactly as described, six weeks later. Not one item on the deliverables list moved. In our sector that alone is worth the fee."
Marketing diagnostic for our regional expansion. Ninety pages of research condensed into a fifteen-page memo we could actually read on the plane. The recommendations held up in every meeting.
Two-day executive training on brand governance for our senior team. Structured, calm, no filler — and the workbook has stayed on our meeting-room shelf ever since.
An introductory conversation is complimentary and typically takes about an hour. Expect a personal reply within two business days.